The Economic Advantage of Google BigQuery On-Demand Serverless Analytics

Traditional big data solutions require a significant upfront investment, ongoing maintenance of hardware and software, and manual provisioning to match compute and storage resources with demand. When it comes to gaining insight from your data, traditional business intelligence and data warehouse solutions have leveraged years of innovation to arrive at intelligent solutions and methodologies to gain valuable insight from structured sets of data. The success of these solutions has conditioned organizations to the value of collecting and analyzing data resulting in initiatives to collect and process even more. Today, the sheer volume and rate of data generated dwarfs that of days past and the potential value of this data leaves little incentive to throttle back.


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