The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the lat/long data gathered from that app is what powers location-based marketing and analytics.
Digital sales teams face the challenge of simplifying the complex topic of location-based marketing.
Buyers of location-based audiences also want to know how to approach the process. Read on to learn how to sell and buy location-based audiences.