“Customers have changed and so have their expectations from you. Our recent survey of 3,000 global customers shows that 47% of them want more from brands than they did just two years ago. The modern customer journey isn’t always linear, nor is it predictable. But customers still expect you to meet them on their terms and on the channels of their choice.
Customers today demand connected experiences regardless of the number of channels they use. Journeys filled with friction and broken conversations are no longer acceptable. In fact, 56% of customers have stopped doing business with a brand after just one bad experience. How do you deliver on these expectations? How can you wow your customers with memorable, cohesive conversations? And most importantly, how can this help you win customers for life? Find the answers in this guide, with actionable tips to help you deliver seamless cross-channel experiences across”.