Customers want to understand the product they are about to buy, even the smallest details. But manufacturers have struggled to enable this for customers. Many have created a confusing maze of technical product sheets and descriptions and hope customers will still purchase products. Using the right digital technologies can revolutionize the way companies sell products and engage customers in the selling journey. With Visual Configuration you rely on powerful technologies with which customers and sales can intuitively and independently configure and (sell) highly variable products.