Push Notifications: What They Are, How They Work, and Why They Matter

As the first mobile-native messaging channel, push notifications have grown into a powerful engagement tool for cementing customer relationships and boosting revenue. This key pillar of cross-channel campaigns has been shown to drive engagement, and goes a long way toward helping brands develop, sustain, and retain customer relationships over time. If you’re looking to master the art of push to boost engagement across channels like email, look no further than this in-depth guide. We’ll walk through the innovations pushing the possibilities of push skyward and explore everything you need to know to get it right.

 

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