Working for a top retailer or B2C brand, you recognize that optimized customer data is at the heart of your business success. To deliver a superior experience, you need to establish a customer-centric organizational culture. This transformation needs to be built based on a connected, comprehensive, and compliant customer data foundation. That is why data innovators around the world are counting on Reltio Connected Customer 360 – the responsive data platform that provides real-time intelligence to power hyper-personalized and connected experiences, across all channels, every time. In this paper, we share how some of the world’s top retailers and B2C brands have benefited by leveraging the Reltio platform, and we reveal some of the lessons we’ve learned in supporting these organizations.