It’s no secret that marketing and sales work better as friends than they do as foes in any organization. Still, many B2B companies have siloed teams competing for revenue generation and attribution, disagreeing at every turn of the sales process. But with marketing automation powered by your CRM, marketing and sales can work from the same playbook and pursue the same goal — revenue generation. For effective marketing and sales alignment, marketing automation and your CRM are better together.
In this e-book you’ll learn:
- The benefits of having Marketing Automation and CRM as a unified platform
- The value of CRM-based marketing automation
- Why a single source of truth is vital to marketing and sales success
- How to create a powerful marketing and sales platform to grow your business