How to Fix Broken Engagement Strategies

Despite your best efforts to boost employee engagement, morale is low and turnover high. You’re not alone. Gallup reports that while 34% of U.S. employees are engaged at work, more than half are not. This is surprising, considering that executives understand the value engagement brings, 80% of HR professionals make it a priority and companies spend hundreds of millions annually to improve it. Why, with all of this support and work, do employees feel less motivated? Why are great ones still leaving? Many reasons exist, but the biggest is because the strategies most businesses use to engage employees just don’t work. Typically, perks are the foundation of employee engagement initiatives. This is problematic because perks only engage employees in the moment, instead of in all the moments and interactions that shape their life at – and attitude about – work.

 

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