How Marketing Accelerates Sales in Today’s Digital Economy

The economic landscape has changed dramatically recently over the past year-plus, and this has significantly affected the way marketers engage with customers. With B2B buyers trying to find value amidst marketing noise, smart marketing teams are more closely partnering with sales to help improve their messaging to customers. This trend has only been accelerated, rather than disrupted, by the impact of the public health challenges of 2020 and 2021.

 

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