Go-to-market (GTM) alignment drives revenue growth by getting everyone on the same page about what the company is selling, who the company is selling to, and how the product or service is being sold. Alignment ensures that the revenue engine is well-positioned to face the inevitable changes to the business. To ensure alignment, you need to focus on people, processes, and technology. Read this eBook for specific recommendations in each of these three areas. Learn actionable steps you can take to enable teams to work together to create and maintain a strong revenue-generating engine.
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