Five Effective Tactics Retailers Are Leveraging To Reach Gen Z

To stay relevant, retailers need to appeal to Gen Z beyond the sales floor. Survey results confirmed that retail is still a key provider of entry-level jobs for young Americans with 44 percent of survey respondents indicating employment in retail or grocery. What’s more, 65 percent of these Gen Zers indicated frustration and discontent with antiquated processes in task management and reporting.

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