Data Governance, Technology Drive Successful Marketing Campaigns in 2020

More data doesn’t always mean better. In 2020, B2B companies have access to more customer data than ever before, but without effective data governance much of that information can get diluted in a sea of information. Savvy marketers increasingly realize that in order to reach potential targets, personalized campaigns must tap into well-leveraged and organized data. Emerging technologies such as AI-powered analytics can help B2B marketers gain an edge over their competition.

 

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