CRM And Email Marketing Predictions For 2020

Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. And yet, each new year brings with it a slew of articles proclaiming the impending death of email. Social media platforms, messaging apps, and SMS have all been identified as potential killers, but email remains strong in the era of the smartphone, enhancing the mobile experience, proving to be a powerful complement to emerging communication channels.

 

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