Engineering organizations are struggling to keep pace with the increasing complexity of product development. The products themselves are far more involved, combining sensors, electronics, and software to deliver intelligence and higher performance. At the same time, competition is steep, and companies are scrambling to define new categories with innovative solutions that are first to market. While modern-day product development demands an accelerated track, traditional engineering processes aren’t cut out for the task. The bulk of product development organizations still rely heavily on basic digital tools like spreadsheets, emails, and shared drives to exchange pertinent design data and materials and to facilitate key design processes. Some are using PDM systems. Whichever the case, these established approaches have serious shortcomings. This often leads to projects that don’t launch on time, take resources away from other important efforts, or miss target dates completely.