The US healthcare industry is in the midst of an evolving value-based care focus—and for good reason. Focusing on better patient outcomes as a primary goal only serves to heighten the importance of efficiency. In turn, that focus on efficiency results in happier patients and less costly healthcare—a win-win situation for both patients and providers. Paramount to this pay-forperformance landscape is a need for providers to use modern cloud communications technology. Doing so keeps providers and patients connected and mutually accountable for creating an ideal patient experience.