BOPIS=ROI: Tech Investments In Order Fulfillment

This report examines the impact BOPIS programs are having on companies’ bottom lines. More specifically, NAPCO Research and Radial’s survey of retail executives revealed that BOPIS is helping to improve retailers’ bottom lines in several significant ways, including boosting e-commerce conversion rates, driving incremental in-store sales, and generating increased average order values for in-store customers.

 

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