BOPIS: Understanding the Growth And Impact Of Omnichannel Fulfillment

More and more of today’s customers opt to shop online with ecommerce businesses offering options such as free and fast delivery. Thus, leaving brick-and-mortar retailers looking for ways to get ahead of their digitally-native counterparts. This shifting dynamic leads us to omnichannel fulfillment, more specifically buy online pick up in-store (BOPIS). BOPIS offers retailers the opportunity to not only grow their online business but to also drive in-store traffic and incremental revenue at the same time.

 

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