More and more of today’s customers opt to shop online with ecommerce businesses offering options such as free and fast delivery. Thus, leaving brick-and-mortar retailers looking for ways to get ahead of their digitally-native counterparts. This shifting dynamic leads us to omnichannel fulfillment, more specifically buy online pick up in-store (BOPIS). BOPIS offers retailers the opportunity to not only grow their online business but to also drive in-store traffic and incremental revenue at the same time.
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