It’s critical to stay up-to-date on the data that’s important for your health system—quality of care, patient engagement, and internal efficiency. But when it comes to hitting patient growth goals, you are inundated with digital tools and trend metrics. Stop wasting your time. Track the marketing metrics that matter so you can focus your eorts on improvement. Here are the 9 key marketing metrics every healthcare executive should track—and exact steps to improve each area.