7th Annual Report: Companies Continue Investing in Data, but Activation Needs Help

The word is out. Companies that invest in data quality improvement universally see an improvement in their marketing and sales performance. But they don’t know what to do with it. It’s one thing to have good data; it’s another to use it to activate relevant, meaningful marketing strategies that close sales quickly. Our 7th annual B2B Sales and Marketing Data Report uncovers the need for quality data and uses surveys from your peers to explain why investments in improvements can unlock benefits such as increased performance, personalized marketing experiences, and successful campaign execution.


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