“Relying solely on surveys to capture feedback creates an incomplete view of the customer. To truly shape your CX programs and have maximum impact on business performance, it’s imperative to gather a broader array of customer feedback and behavioral signals from a combination of direct & indirect channels, provided in either structured or unstructured formats. In this eBook, you’ll learn the strategies that yield a constant stream of customer signals, helping you to:
- Expedite issue resolution and drive loyalty by better understanding customer needs.
- Improve your ability to predict the risk of churn by combining data from CRM records and other operational and observed behavior.
- Innovate product offerings faster by crowdsourcing ideas from both employees and customers.
- Learn more about the different types of signals that can give you a better view of your customer, increase loyalty, and accelerate business impact.”