Drive Revenue Growth and Boost Margins With AI-Powered Pricing

B2B pricing is under pressure. Volatile input costs, aggressive competition, and omnichannel selling make spreadsheet-era tactics too slow and too risky. Teams that cling to manual updates and one-off discounts fall behind, while leaders are rethinking price as a system: governed, data-driven, and fast.

This guide from PROS explains how AI-powered pricing turns price into a growth lever, centralizing strategy, harmonizing prices across sales, partners, and eCommerce, and adapting in real time to market signals.

In this guide, you will learn how to:

Boost Revenue through optimized, competitive pricing
Increase Margins by reducing errors and avoiding unnecessary discounting
Gain Control with enhanced governance

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About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.