Out-of-Home
How Brands Can Drive Measurable Impact
Wednesday, March 19
2:00 PM – 2:30 PM EST
Cat Canada
Marketing Director at Bobbie
Aiden Jordi-Donnelly
Manager – OOH at Known
Greg Wise
Cofounder and Chief
Commercial Officer at
OneScreen
Out-of-home (OOH) advertising is evolving rapidly. Harnessing data for strategic campaign planning and reporting for brands and agencies to offer to their clients, is a way to drive measurable success for their clients.
This short, virtual event brings together marketing experts and industry leaders to discuss how to optimize OOH campaigns, leverage data for better targeting, and prove ROI in a digital-first world.
What You’ll Learn:
- How brands and agencies are using data and technology to improve OOH targeting
- Best practices for measuring the ROI of OOH campaigns
- Tactical insights on how brands can integrate OOH effectively into their marketing mix
- Real-world examples of successful OOH activations and their impact
- How to integrate OOH with digital marketing for a seamless brand experience
This event is designed for demand gen marketers, agency leaders, media buyers, and brand marketers looking to maximize their OOH investments and drive measurable results.
Speakers
Cat Canada
Marketing Director at Bobbie
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
Aiden Jordi-Donnelly
Manager – OOH at Known
Aidan is currently spearheading Out-of-Home (OOH) campaigns for Shake Shack, NWSL (National Women’s Soccer League), and Rockefeller Center at Known, joined the company in 2024 to introduce measurability and attribution to OOH. His objective is to establish a correlation between OOH and Return on Ad Spend (ROAS), as well as bottom-funnel marketing. In his previous role at Transmission, Aidan played a key role in a global OOH campaign for Okta, encompassing four continents and incorporating event takeovers across five cities. Aidan’s background lies in entrepreneurship and data-driven marketing. He sustains a positive outlook as the industry integrates AI technology and navigates change.
