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Maximizing Holiday
Why Out-of-Home Ads are Your Missing Piece for DTC Brand ROI
Tuesday, April 8
2:00 PM – 3:00 PM
Meghan Reynolds Sr.
Director Global Growth Marketing at Oura Ring
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Most DTC brands lock in their Black Friday/Cyber Monday media plans in the summer, but are they missing a key piece of the puzzle?
Out-of-Home (OOH) advertising remains an underutilized channel that can amplify digital campaigns and boost ROI through real-world exposure that can deliver trackable online sales or direct foot traffic increases during the busiest shopping season of the year.
Join host Nick Bennett and a panel of experts as we break down why now is the time to integrate OOH into your 2025 holiday strategy.
What You’ll Learn:
- How to get a head start on holiday season media planning to avoid last-minute scrambling.
- Why OOH is the missing link in many DTC holiday campaigns and how brands can leverage it.
- A step-by-step guide for integrating OOH into existing digital ad strategies.
- Real-world examples of successful DTC holiday campaigns using OOH.
- Make sure to register even if you can’t make it to make sure you get the recording.
Speakers
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
Meghan Reynolds Sr.
Director Global Growth Marketing at Oura Ring
