YouTube Shifts to New Model and Might Not Remaining Creators Space
According to the company’s recent post, YouTube’s permanent Space locations might not reopen after the pandemic. The company’s spaces in Berlin, London, Los Angeles, New York, Paris, Rio, and Tokyo won’t be re-opening.
But the company says that instead of the creator’s space YouTube will shift to a hybrid model. Youtube’s new model will combine pop-up locations along with virtual events.
Though the pandemic pushed YouTube towards a virtual model, the shift from permanent Spaces has been underway.
Back in 2019, according to TubeFilter report the company was moving towards a reliance on temporary pop-up locations. They wanted to give more flexibility to serve creators. At that time, the company said that they would shut its permanent Spaces in Toronto and Mumbai. They will serve the locations with pop-ups instead.
To date, YouTube’s pop-up locations and virtual events have reached thousands of creators, according to the company. They have also said that last year it ran over a thousand virtual events attended by people across 145 countries. Since 2016, 45 pop-up events have reached across more than 20 cities to over 15,000 creators.
“We truly believe this flexible new strategy will allow us to reach more regions,” YouTube says in a blog post.
In 2021, the company plans to run the #YouTubeBlack Voices Fund as a part of a multi-week virtual program. The company will continue to invest in its NextUp program for emerging creators. They will also go live and recorded online workshops.
YouTube says “Pop-up events and experiences will return once it’s safe to run in-person events again.”