New Tesla Registrations Plunge in Denmark as France, Norway Record Increase
In Focus
- New registrations dropped 18% in Denmark in February 2026
- In France and Norway, registrations increased by 55% and 32% respectively
- Tesla’s market share in Europe has been declining for the last three years
The number of new Tesla registrations dropped 18% in Denmark in February 2026, GuruFocus reported. According to Mobility Denmark, the EV maker registered 419 new vehicles last month, compared to 458 units in January 2026. The drop in Tesla’s EV registration in Denmark points to challenges in the European market. It’s also a reflection of trends in the wider automotive industry.
Registrations Increase in Norway and France
But as Tesla sales in Denmark declined, the company recorded growth in Norway and France in February 2026. The sales surge signaled stabilization in the European market following two years of declining revenue.
In France, Tesla recorded a 55% increase in new vehicle registrations. The majority of Tesla competitors in the country sold fewer units in February 2026 than they did in the same period last year.
In Norway, the EV maker recorded a 32% increase in new registrations. Data on Tesla sales in Italy and Spain is expected later this week. Last year, Tesla’s sales in Europe dropped by 27% after local and Chinese EV makers introduced cheaper brands in the market.
The American automaker lost the title of biggest EV seller to BYD for the first time in 2025. This happened after BYD’s global sales surpassed those of Tesla.
Tesla’s EU Market Share Declines
Over the last three years, Tesla’s market share in Britain and the European Union has been declining. In January 2026, the company’s market share dropped by a marginal 0.8% compared to 1% in the same month the previous year.
In 2025, the EV maker lost 1.8% of its market share and 2.5% in 2024. In 2023, when Tesla’s Model Y SUV was the best-seller, the company’s market share in Europe dropped by 2.9%.
Even with the declining annual market share, Tesla recorded a 5.9% increase in new EV registrations in Europe in July 2025. At the time, a sales increase in Germany outweighed drops in Italy, France, and the U.K.
Tesla’s Efforts to Increase Sales
An aging model lineup and Musk’s political sentiments also contributed to Tesla’s sales slowdown in Europe. The Elon Musk-led company introduced cheaper variants of Model Y and Model 3 vehicles in the U.S. and Europe in a bid to boost sales in the highly competitive markets.
The vehicles, which were priced at $39,990 and $36,990 respectively, come with a 321-mile or 516 km driving range. They also feature less powerful acceleration compared to Premium models. Tesla unveiled a new version of its supervised Full Self-Driving driver assistance system as it sought to reposition itself in the EV market.
Early this year, the EV maker dropped the one-time payment for FSD and shifted to the $99 monthly subscription. The move is expected to generate recurring revenue for the EV maker as it navigates growing competition from Chinese rivals.
