Tesla Lowers Cybertruck, Cyberbeast Prices in Fresh Sales Push
In Focus
- Tesla has lowered the Cybertruck price to $59,990
- The price of the Cyberbeast has reduced from $114,990 down to $99,990
- The company generates most of its revenue from electric vehicles
Tesla has launched a lower-priced Cybertruck in the U.S. According to Reuters, the company has also lowered the price of its costly Cyberbeast amidst the struggle to attract buyers for pickup trucks.
The Cybertruck is Now Tesla’s Cheapest Truck
The costly all-wheel drive Cybertruck model will now cost $59,990. This makes it the most affordable Cybertruck by the EV maker. The Elon Musk led firm also reduced the cost of the Cyberbeast from $114,990 down to $99,990.
Tesla’s Cybertruck pricing update comes at a time when the company has been experiencing low sales with only 5000 units sold per quarter. This represents a 10% achievement of the projected 250,000 units annually. Low sales have left Tesla with high inventory despite applying different tactics like targeting new territories.
First unveiled in 2019, Tesla had promised that the introductory price of the Cybertruck would cost $40,000. However, when it launched in 2023, the price was three times higher at $120,000. Tesla has introduced several cheaper models since 2023 like Cybertruck RWD whose cost started at $70,000. Tesla’s latest electric pickup truck price drop is the lowest.
Tesla Retires the Luxe Cybertruck Package
Tesla’s new Cybertruck price cut will enable the EV maker to retire its Luxe Package for the dual-motor vehicle, which included Supervised Full Self-Driving and access to its Supercharger network.
Tesla developed the package in August 2025 when it increased Cybertruck’s price. At the time, CEO Elon Musk positioned the Cybertruck as a futuristic rival to popular pickup trucks offered by established brands like Ford.
But repeated recalls and quality issues have hurt the reputation of the Cybertruck and discouraged buyers. In November 2025, Tesla’s head of the Cybertruck program Siddhant Awasthi left the company as sales remained slow.
As EV sales dip, Elon Musk has shifted focus to robotics and self-driving technology. The plan is to have Tesla lead in artificial intelligence, humanoid robots, and robotaxis. Last month, Musk said Tesla would retire Model X SUV and Model S sedan and use space at its California factory to produce humanoid robots instead.
EVs are Tesla’s Main Revenue Earner
Tesla generates most of its revenue from its electric vehicle business. However, the company faces fierce competition from Chinese EV makers who introduce newer, more affordable models.
The expiry of EV tax credits in the U.S as well as Elon Musk’s controversial political comments also pushed some customers away. In response, Tesla has made price reductions a key part of its 2026 strategy. The company has lowered entry prices to attract budget-minded buyers.
But some analysts say selling lower-priced cars could hurt Tesla’s profit margins unless the company reduces production costs or earns more from its software. Recently, the EV maker dropped the one-time payment for FSD and shifted to monthly subscriptions of $99 last month.
