Swiggy Licenses Popular In-House Brands to Kouzina to Focus on Core Delivery

In a bid to simplify operations and focus more sharply on core logistics, Swiggy has made a licensing deal with Kouzina, transferring some of its food brands to the cloud kitchen operator. Swiggy’s partnership with Kouzina represents a major transition in Swiggy’s business model, as it continues to pursue asset-light strategies while building its presence in India’s food delivery market.

According to Business Line, the deal covers four major brands like The Bowl Company, Homely, Soul Rasa, and Istah. Gautam Balijepalli, Co-founder and CEO of Kouzina said, “This transaction further cements our position as a leading food services company in India and accelerates our growth trajectory.”

With this, Swiggy food brand licensing signals a more focused approach to its delivery and platform services, while offloading the operational complexities of running its own kitchen brands.

This partnership is expected to benefit both parties. While Swiggy reduces its operational load, Kouzina can expand its existing food portfolio with recognizable brands that already have a loyal customer base. This move could lead to better service efficiency, menu expansion, and faster delivery times.

Kouzina Strengthens Cloud Kitchen Footprint

Kouzina operates its digital-first kitchen network while seeking to establish itself in multiple urban areas. Through Swiggy’s brands Kouzina could improve the operations of its cloud kitchens. The addition of Swiggy’s brands under Kouzina’s umbrella allows the company to expand its reach across India’s expanding food delivery marketplace.

These terms fit Kouzina’s business plan for expansion. The acquisition lets Kouzina enter premium food categories including comfort meals and breakfast options while leveraging Swiggy’s established brand recognition and customer base.

Swiggy Doubles Down on Core Strengths

Swiggy’s cloud kitchen strategy has witnessed several shifts in recent times, from expanding proprietary brands to now offloading them to partners. With this latest shift, Swiggy is reconfirming its intention to double down on its strength like delivery logistics, user experience, and technology infrastructure.

By outsourcing brand operations to Kouzina, Swiggy is making a bet on a partnership strategy where it can scale more rapidly without having direct control over kitchens. It also provides space to look at other strategic partnerships that can further broaden its service portfolio in the future.

A Strategic Win for Both Players

Swiggy and Kouzina partnership represents a strategic alignment in the cloud kitchen space. For Swiggy, it’s a step toward becoming more efficient and asset-light. For Kouzina, it’s an opportunity to become a more prominent player in India’s booming food-tech sector.

As the food delivery market in India evolves, partnerships like these will likely shape the next phase of growth. With more brands and kitchens joining hands, the goal is clear—faster service, broader menus, and better value for customers.