Semrush Expands Enterprise SEO Platform with Ryte Acquisition
Semrush Holdings has finalized acquisition of German-based SaaS startup, Ryte. According to Tech.eu, the Semrush Ryte acquisition will increase sales through cross-selling and broader customer reach.
News of German SAAS Ryte acquisition represents a significant change in the digital marketing landscape. The acquisition brings two powerhouses together to redefine enterprise SEO capabilities and website user experience.
Combined Expertise
Semrush has created a robust online visibility management platform. The SaaS platform allows businesses across the globe to optimize their websites for search engines. It provides a range of digital marketing services including content marketing, pay-per-click, social media campaigns, and competitive research campaigns.
Businesses that use Semrush also track results from their online marketing initiatives on the platform. Following the acquisition, Ryte and Semrush will combine their acquisition to achieve new levels of growth.
Ryte Founder, Andy Bruckschloegl said, “We are excited to join Semrush and advance our shared vision for the future of Website User Experience, as well as strengthen Semrush’s cutting-edge Enterprise SEO Platform.”
New Opportunities
Rytes expects its acquisition by Semrush to open new sales opportunities. The startup will be looking to leverage the extensive customer base that Semrush has to achieve this goal. The acquisition presents Ryte with new cross-selling and customer penetration opportunities.
“With Semrush, Ryte seeks to drive innovation, accelerate platform development, and amplify our global presence more rapidly than we could as a standalone company,” Bruckschloegl added.
Semrush sees the acquisition as an extension of its Enterprise SEO Platform. The SaaS company commits to help big companies enhance their online visibility, marketing operations, and productivity.
“We warmly welcome all Ryte employees to the Semrush family and look forward to capitalizing on the opportunities this acquisition brings,” Eugene Levin, Semrush President said.
Good Reputation
Ryte was founded in 2012. The SaaS company helps agencies and companies to optimize website experiences for users. The startup serves companies such as Bauhaus, Hilti, Allianz, and HomeToGo.
“We are entering an exciting phase, and I am immensely proud of the entire Ryte team, particularly my two co-founders, Marcus Tandler and Neils Dorje, as well as our CFO and COO, Jens Mittnacht. Their invaluable contributions have been key to achieving this important milestone for our future,” Bruckschloegl added.
Over the years, the company has built a positive image through its comprehensive suite that enhances search engine optimization, accessibility, compliance, performance, quality assurance, and sustainability for businesses of all sizes.
