Samsung Unveils AI Smartphones with Qualcomm Chips, Teases Sleeker Galaxy S25 Edge
On Wednesday, January 22nd, 2025, Samsung launched Galaxy S25 with Qualcomm chips and Google’s artificial intelligence model. According to Reuters, Samsung’s AI Smartphones have been launched to increase its sales and compete with Apple and other Chinese rivals like Huawei. In November 2024, Huawei launched its own Mate 70 smartphone with Harmony OS, their new operating system. The Chinese company is also planning to launch its 910 AI chip to compete with Nvidia AI chips within the local market.
At the launch event of Galaxy S25 in California, Samsung teased a thinner looking Galaxy S25 Edge. The new Samsung Galaxy S25 edge is estimated to launch in the first half of the year, before Apple launches new slimmer and updated iPhone.
Samsung launched its AI smartphones before Apple but faced immense competition from the American company in the premium smartphone segment. Along with this, the Korean smartphone company also faces competition from Chinese rivals in the lower end segment. Due to this and chip challenges, Samsung’s Q4 earnings for 2024 were below market expectations.
AI Features Take Center Stage
With generative AI coming into mobile technology, the Samsung AI features are going to be the differentiator between all of the brand’s flagship devices. These innovations are going to feature AI photo editing capabilities, smart voice assistants, and predictive text capabilities.
The giant mobile company is also said to be working on AI-driven battery optimization, which, when combined with the efficiency of Samsung Qualcomm Chips, may help extend battery life without affecting performance.
Park Ji-sun, the executive vice president who leads Samsung’s Language AI team, told Reuters, “We are one step ahead of the industry in terms of offering AI features. I believe we are going in the right direction.” He also added, “The new Galaxy S25 uses Gemini offered by Alphabet’s Google as its default AI engine, and features Samsung’s upgraded in-house voice assistant, Bixby.”
Thomas Husson, an analyst at Forrester, commenting on Bixby, said, “I don’t think there is really a killer application today that you know would convince them (consumers), ‘OK, I’m going to buy this one because it’s an AI smartphone. AI features could create a halo effect around the Samsung brand.”
Competition Heats Up in AI Smartphone Market
As competitors increase their own utilization of AI and its technology on their own, Samsung released a new smartphone to the market integrating AI with an adoption of its Qualcomm chips, further positioning itself into competition against its key rivals- Apple’s A-series chips and Google’s Tensor processors.
Experts believe that, in 2025, the industry will mostly be dominated by AI smartphones where Samsung AI smartphones will be up front. For this reason, the company is probably going to continue focusing on bringing AI-driven experiences and improved connections to users within the mobile section.
Integration of Samsung Qualcomm Chips further cements Samsung’s dominance in mobile innovation. With AI smartphones racing fast, all the world is holding its breath on what Samsung does next, especially given the much-anticipated Samsung Galaxy S25 with Qualcomm Chips, which is expected to promise speed and efficiency that no other can match.
Lim Su-jeong, associate director at research firm Counterpoint, said, “The Galaxy S25 series’ sale is important at a time when Samsung’s foldable phone sales have been stagnating in the face of challenges from Chinese companies.”
