Quick Commerce QSR Segment Grows as Brands Partner with Blinkit and Zepto
The Quick Commerce or QSR category is experiencing fast growth as food brands evolve to meet changing consumer demand for quick deliveries and tailored experiences. Quick commerce companies in India such as Blinkit and Zepto are spearheading this change. According to msn.com, companies like Momo, Chaayos, Chai Point, Boba Bhai, and Blue Tokai are introducing their most popular items on these quick service platforms.
Nitin Saluja, co-founder and CEO of Tiger Global-backed Chaayos said, “This is a part of the playbook that brands have globally followed to sell branded products, bottled coffee, and other products. There is an underlying customer demand…and for us, we’ve been selling these products for 10 years now and quick commerce is a channel that is growing very fast, and so are our sales on that channel.”
The ease of instant delivery, along with personalized menus, is enabling quick-service restaurants (QSRs) to access new consumer segments. These chains are reimagining their menus—crafting combo meals, limited-time offers, and bite-sized portions specifically for quick commerce platforms.
Quick Commerce Companies in India Reshaping Food Delivery
The rise of quick commerce companies in India has changed the dynamics of the food distribution ecosystem. Platforms such as Blinkit and Zepto, traditionally known for distributing grocery items and daily necessities, are now aggressively expanding to the food category. Their growing partnership with popular QSR chains shows the increasing importance of quick deliveries in the food sector.
From burgers and fries to desserts and beverages, top QSR brands are taking advantage of these platforms so that they can serve their most popular items quickly. This strategic alignment is running both high -order volume and increased brand visibility, making it a winning position for QSRs and quick commerce players.
Quick Commerce Food Industry Insights
As per Quick commerce food industry insights, instant food delivery demand is growing, particularly in metro cities where convenience is at the top of the consumer agenda. Consumers now expect meals to be delivered within 10-15 minutes, compelling QSR brands to streamline their operations for this emerging delivery model.
The increased trend of late-night hunger pangs, spontaneous snacking, and last-minute party orders is propelling the demand for QSRs to keep pace with quick commerce platforms. Tailored packaging, pre-cooked food items, and special kitchen setup arrangements for speedy deliveries are becoming the standard in the sector.
A recent report by Bernstein highlighted Quick Commerce as the fastest growing and emerging platform for consumer staple brands in various channels. Currently, e-commerce leads 6–10% of the total sales for major FMCG companies, accelerated commerce contributes 30–50% of its online sales. Bernstein has predicted that India’s quick commerce companies will grow from $10 billion to $75 billion by 2032.
Sagar Daryani, founder and group CEO, Wow Momo said, “We sell frozen momos in quick commerce and modern trade channels…and are seeing Rs 5 crore a month in sales. Of this, quick commerce is 52%. It’s growing very fast, and we expect to go from annual sales of Rs 36-38 crore this year to Rs 75 crore by next year.”
QSR Brands on Blinkit and Zepto Gaining Traction
Today, the QSR brands on Blinkit and Zapto are watching significant traction because consumers rapidly choose these platforms for their favorite food. Whether it is a quick coffee, a box of fries, or a full meal, these platforms are bridging the rapid difference between the restaurants and the customers.
As the quick commerce and QSR wave continues, it is clear that speed, adaptation and convenience will shape the future of the food distribution industry in India. In India, there is an aggressive expansion with quick commerce companies, the instant food distribution is to live here – consumer expectations and QSR strategies alike.
