Pinterest Accelerates AI Ambitions with a $4 Billion AWS Cloud Infrastructure Deal
In Focus
- Pinterest’s agreement with AWS will run through 2031
- The deal is the largest infrastructure commitment Pinterest has ever signed
- The partnership will help Pinterest to modernize its search discovery platform
Pinterest has inked a $4 billion deal with Amazon Web Services (AWS) to access cloud services and custom AI chips. The Pinterest AWS AI infrastructure deal will run through to 2031. Pinterest stock surged 5% on June 4, following news of the AWS cloud computing deal.
Why is Pinterest Partnering With AWS?
Pinterest’s $4 billion AWS agreement is the largest infrastructure commitment that the social media platform has ever signed. The deal is expected to accelerate the social media company’s AI roadmap, enabling it to prove a more responsive shopping and search experience.
Most importantly, the partnership will facilitate modernization of the tech infrastructure that powers Pinterest’s search discovery platform. As part of the cloud deal with Pinterest, AWS will provide custom processors to enable the social media platform to scale its AI initiatives. The processors include the Graviton and Trainium chips.
“Pinterest is heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month. This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest,” Pinterest’s Chief Technology Officer, Matt Madrigal noted in a statement.
Pinterest partnered with AWS months after the cloud service provider signed a multi-year deal with Meta to deploy Graviton CPU chips across tens of millions of cores for AI workloads.
How Will the AWS Partnership Support Pinterest’s Growth?
Pinterest has worked with AWS since 2010 to boost the reliability and performance of its core services. The new deal deepens this relationship while supporting Pinterest’s growth across infrastructure, AI model training, and inference.
“Pinterest is building some of the most advanced visual AI systems on AWS, powering discovery for more than 600 million users. As one of our longest-standing customers, we know what it takes to support that scale securely and efficiently,” Senior VP for Compute and ML Services at AWS, Dave Brown noted.
Pinterest has invested in AI tools and upgraded its Performance+ ad suite amid competition from Instagram, TikTok, and Facebook. As part of its AI investment strategy, Pinterest plans to diversify its compute usage with custom silicon to meet its AI needs.
This includes tapping AWS Trainium chips for large language model and visual-language model training to support AI-supported discovery and personalized visual search on its platform.
Which Other Companies Have Partnered with AWS?
Tech companies are increasingly partnering with AWS to secure the compute capacity they need to power their AI models. Last month, Anthropic partnered with Amazon in a deal that will enable it to purchase compute capacity worth $100 billion from AWS over a 10 year period.
In a historic partnership with OpenAI, AWS added the AI developer’s models to its cloud platform early this year. The cloud computing partnership allowed AWS customers to access OpenAI’s technology without the need for API services.
