Nothing Secures $200M Series C Funding Led by Tiger Global for AI Device Launch

Smartphone maker Nothing has raised $200 million in its latest Series C funding round, led by investment firm Tiger Global, as reported by TechCrunch. The move strengthens the company’s financial position, enabling further product innovation and global expansion.
Founded by Carl Pei, Nothing aims to integrate artificial intelligence into its hardware lineup, signaling a shift toward AI-first device development. This announcement confirms that Nothing raises funding for AI device development, positioning the firm to advance in the competitive tech market.

• Nothing raises funding for AI device strategy announced in Series C round
• Plans focus on AI-integrated hardware innovation

New Funding Details and Strategic Backers

The $200 million Series C funding round brings Nothing’s total raised capital to over $450 million, valuing the company at approximately $1.3 billion. This reinforces that Nothing 200 million Series C raise is pivotal for its next growth phase. Notable investors in the round include, Tiger Global (lead investor), GV (formerly Google Ventures), Highland Europe, EQT, and many more.

Carl Pei emphasized that, “The way we’ve differentiated our brand and differentiated our products is really resonating with our group of consumers. We’re targeting the next generation. They’re interested in tech. They’re interested in creativity and design, and we really found resonance among that consumer group,” He added this reflects Nothing’s commitment to pioneering AI-first consumer technology.

The funding is expected to facilitate research and development of a new product category combining hardware with artificial intelligence capabilities. This aligns with the company’s Nothing AI-first device launch plan aiming to differentiate Nothing from competitors in a saturated smartphone market.

• Total funding now exceeds $450M, company valued at $1.3B
• Strategic investors include Tiger Global, GV, and Qualcomm Ventures
• Core focus: Nothing AI-first device launch plan integrated with community-driven development

Market Position and Regional Focus

Since its inception, Nothing has emphasized distinctive industrial design and software innovation to compete in the consumer electronics industry. The company has shipped over 5.1 million units globally, with total sales surpassing $1 billion. Its largest market remains India, accounting for approximately 80 percent of its sales volume and a 2 percent market share in the smartphone segment.
Despite ambitions for broader global reach, most units are distributed within Asian markets. Expansion challenges remain, particularly in Europe and North America, where the competitive landscape is dominated by established brands.

In addition to the funding, Nothing plans to initiate another community funding round, following a previous $11.5 million raise aimed at involving early adopters in development processes. The upcoming strategy is aligned with its goal to maintain a strong community-driven approach, reinforcing why Tiger Global invested in Nothing to support its Nothing AI-first device launch plan.

• Over 5.1M units shipped, $1B+ in sales to date
• India remains the primary market with 80% of sales
• New community funding round supports Nothing raises funding for AI device initiative

Impact on the Tech and B2B Industry

Nothing’s push toward AI-first devices reflects a growing trend in the tech industry where hardware manufacturers integrate intelligent software to enhance user experience. By securing significant capital and strategic partnerships, the company is poised to accelerate the adoption of smart, connected devices across consumer and business markets. In other news, Apple’s highly anticipated “Awe Dropping” event on September 9, 2025, introduced the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11, marking a significant evolution in the company’s product lineup.

The success of this funding round may influence other emerging tech companies to pursue AI-first hardware development, strengthening the link between software intelligence and physical devices in B2B applications. The clear emphasis on Nothing raises funding for AI device strategy signals a broader industry shift toward combining software and hardware intelligence.

• Reflects industry trends toward integrating intelligent software in hardware
• Strengthens Nothing’s position in consumer and business tech markets
• Reinforces Nothing AI-first device launch plan as a model for B2B technology innovation