Instagram’s New “Picks” Feature Aims to Connects Friends Through Common Interests

Instagram is working on an exciting new way to connect people through common interests. Instagram confirmed it’s developing a shared interests feature called “Picks” that aims to help users discover what they have in common with friends, as reported by TechCrunch.

The feature was first discovered by reverse engineer Alessandro Paluzzi, who shared screenshots showing how the system works. Users will be able to curate their personal preferences across different entertainment categories, creating a select favorites in five categories.

The feature allows users to select their favorite movies, books, TV shows, games, and music. Instagram then analyzes these choices to find overlaps with friends who picked the same things.

How the Internal Prototype Works

Currently, Instagram’s Picks is just a prototype that exists only as an internal testing version. This means regular users cannot access the feature yet, as it’s still in early development stages.

The prototype focuses on five main categories where users can express their preferences. People select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things.

Earlier this year, Instagram head Adam Mosseri said the platform would focus on creativity and connection in 2025. Mosseri wrote in a post on Instagram in January, “To help people connect with friends over the things they discover on Instagram, we’re going to double down on messaging, make consuming content more interactive and social, and explore new ways to connect with friends.”

Instagram is testing a shared interests feature approach could transform how people bond on social media. The option could facilitate more connections around shared interests and hobbies. Instead of just sharing photos and stories, users could discover deeper connections with their existing friends.

This feature addresses a growing need for meaningful connections in the digital age. Many users struggle to find common ground with friends and family members beyond surface-level interactions. The Picks feature could solve this problem by highlighting shared passions and interests.

Strategic Timing and Market Context

The news of Instagram’s New Feature for 2025 comes as social media platforms face increasing pressure to create more meaningful user experiences. Users are demanding platforms that go beyond passive content consumption to facilitate real connections and conversations.

While there’s no official timeline, the development suggests Instagram is serious about rolling out this feature. Execution will determine if it boosts engagement without overwhelming users. The company must balance adding new functionality with maintaining the platform’s ease of use.

The success of this feature will likely depend on user adoption and how well it integrates with existing Instagram functionality. If implemented correctly, it could become a powerful tool for building stronger social connections through shared interests and common ground.