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Google Launches Doppl App, Blending AI and Fashion in a Virtual Dressing Room

In a fresh move to blend fashion with technology, Google has launched the Doppl app, as reported by the Times of India. The tech giant has introduced a new app named Doppl, which allows users to try on clothes virtually. Built with advanced AI, the app brings a new way of exploring fashion, offering a more personalized and interactive shopping experience.

What is Doppl and How Does it work?

Google’s Doppl AI fashion app uses generative AI to create a realistic virtual avatar of the user. Once a full-body scan is uploaded, the app produces a 3D model that can try on different clothes in real time. Users can rotate, zoom in, and view the outfits from different angles, mimicking the experience of trying clothes in a physical store.

This technology marks a shift in how people shop online. Google’s virtual try-on app not only saves time but also helps users make better decisions by showing how clothes would fit and look on their body type.

Blending AI and Style with Fashion Tech

With Google’s fashion tech, the focus is now on making online shopping more immersive and less uncertain. Shoppers often struggle to pick the right fit or style when buying online. Doppl tries to solve this by offering a realistic preview, improving both the user experience and buyer confidence.

The Doppl virtual dressing room supports a wide range of styles and sizes. Users can mix and match outfits, try different looks, and even explore how fabrics behave on their avatars. It makes shopping not just convenient, but also fun and experimental.

Targeting Retail and E-commerce Collaboration

Although still in its early phase, Google’s Doppl app is expected to collaborate with fashion brands and e-commerce platforms soon. This would allow users to try outfits from their favorite brands directly within the app before purchasing them.

Retailers may also benefit from reduced returns, as customers will be more certain of their choices. For Google, this represents another step toward transforming digital experiences using AI.

Google has confirmed that user scans and data will be kept private and secure. The app is currently available in select regions, with plans for a wider rollout in the coming months. All features are designed to be inclusive, with different body types and skin tones considered in avatar generation.

A New Era for Fashion and Technology

Google’s virtual try-on app signals a broader trend of AI entering the lifestyle and fashion sectors. As consumer expectations rise, blending convenience with personalization is becoming essential. With Google’s Doppl AI fashion app, the company is positioning itself as a serious player in the fashion-tech space.

With the Google Do’sppl app launch, the future of trying before buying is taking a digital leap. This innovation could soon redefine how we shop for clothes, turning our smartphones into fitting rooms.

Paul Tucker
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