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Published on
November 5, 2025
5 min read
Goldman Sachs Leads $100 Million MoEngage Funding Round to Drive Global Expansion
In Focus
- Goldman Sachs backs MoEngage with a $100 million funding round for global expansion
- AI marketing platform MoEngage strengthens its presence in North America and Europe
- MoEngage funding round moves the company closer to profitability and IPO plans
- Goldman Sachs MoEngage investment reflects global confidence in Indian SaaS firms
MoEngage, a leading AI marketing platform, has secured $100 million in its latest funding round, led by existing investor Goldman Sachs Alternatives, with co-lead investor A91 Partners joining the round. The company revealed that around 60% of the capital represents primary funding for business growth, while the remaining 40% constitutes a secondary share sale as reported by TechCrunch.
The MoEngage funding round lifts the company’s total capital raised to approximately $250 million to date. Founded in Bengaluru and now headquartered across multiple global hubs, MoEngage provides a comprehensive AI-powered customer engagement platform that enables brands to connect with consumers through data-driven insights and automation.
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Expanding Global Footprint Through Strategic Investment
The latest infusion will support MoEngage’s expansion across North America, Europe, and the Middle East, where the company has already gained significant traction. According to the firm, North America now contributes over 30% of its revenue, while Europe and the Middle East account for roughly 25%, and India and Southeast Asia represent about 45%. In other news, Goldman Sachs has highlighted a significant discrepancy between the impact of AI and its representation in U.S. economic metrics.
MoEngage currently employs nearly 800 professionals across 15 offices worldwide. With this new funding, the company plans to strengthen hiring across customer success, marketing, and product development teams, particularly in Western markets.
Chief Executive Officer Raviteja Dodda highlighted the company’s performance graph and profitability plans. “If you look at all of our brands, whether it’s a bank or an e-commerce company, they leverage MoEngage to unify all their customer data from all the touchpoints. It could be their offline stores, website, mobile app [or other channels],” as reported by TechCrunch.
MoEngage’s proprietary Merlin AI suite forms a core part of its expansion strategy. The platform helps marketing and product teams craft personalized campaigns, optimize engagement timing, and enhance decision-making through automation and predictive analytics.
The new funding will also advance the company’s efforts to refine this AI ecosystem for enterprise-scale clients. Goldman Sachs recently projected that gold could reach $4,000 per ounce by mid-2026, citing ongoing reserve accumulation and safe-haven demand.
Key Drivers Behind the Expansion
- Broaden market reach across developed economies
- Accelerate AI-driven product innovation through Merlin AI
- Strengthen sales and support teams in new geographies
- Prepare operationally for IPO readiness within the next few years
Investor Confidence in AI-Driven Engagement Platforms
The Goldman Sachs MoEngage investment highlights growing investor conviction in data-first, AI-enabled engagement tools for consumer brands and enterprises. As businesses increasingly prioritize first-party data strategies amid global privacy reforms, MoEngage’s solutions are becoming integral to customer retention and lifetime value enhancement.
MoEngage stated that around 60% of its business now comes from large enterprises, while the remaining 40% comes from fast-growing digital-first companies. The platform serves industries spanning retail, banking, e-commerce, and telecommunications.
Industry Outlook and Strategic Significance
The recent MoEngage funding round underscores a pivotal trend: Indian-founded SaaS firms are increasingly competing on a global stage, backed by institutional investors from mature markets. For Goldman Sachs, the renewed commitment to MoEngage signals its continued interest in scalable enterprise software with AI capabilities.
If MoEngage succeeds in achieving sustained profitability and global expansion, it could set a benchmark for emerging SaaS companies navigating competitive enterprise technology markets. The MoEngage global expansion funding thus represents not only a milestone for the company but also a reflection of how AI-led customer engagement is shaping the next phase of enterprise marketing technology.
