Ford, an American multinational automaker, and Google, LLC is an American multinational specializing in Internet-related services and products, announced their unique strategic partnership to accelerate Ford’s connected vehicle experience.
Google will not only accelerate Ford’s transformation but also reinvent the vehicle experience.
In turn, the automaker has named Google Cloud as its preferred cloud provider. The company will be leveraging Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML).
Both the companies have partnered for this project for the term of six-year beginning in 2023. The project aims to provide millions of future Ford and Lincoln vehicles to be powered by Android and use Google’s built-in apps and services.
Ford and Google are establishing Team Upshift, a new collaborative group, to drive ongoing innovation. The platform will be leveraging the talent and assets of both companies and push the boundaries of Ford’s transformation, consumer experiences, unlock personalized, drive disruptive, and data-driven opportunities.
Projects will range from developing new retail experiences to creating new ownership and much more.
Jim Farley, President and CEO of Ford, said “As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business.”
Adding “From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,” said Sundar Pichai, CEO of Google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”
Form later this year, Google will be serving as Ford’s trusted cloud provider and help the company leverage Google Cloud’s AI, ML, and data analytics technologies. This will accelerate the automaker’s digital transformation, power connected vehicle, and modernize operations technologies with Google’s trusted and reliable cloud.