Flipkart’s Super.money Partners With Juspay To Strengthen Fintech Expansion

In Focus

• Flipkart Super.money and Juspay partnership drives growth in D2C checkout solutions
• Super.money one-click checkout enhances transaction speed and user experience
• Juspay regains strategic relevance after losing key payment partners
• Flipkart fintech expansion targets $100 million annual revenue by 2026
• Super.money Extends Reach Through Strategic Juspay Collaboration

In a significant development within India’s fintech ecosystem, Flipkart’s financial services arm Super.money has entered a strategic alliance with payments infrastructure firm Juspay, as reported by TechCrunch.

It also recently launched its direct-to-consumer product, Super.money Breeze, a Super.money one-click checkout experience designed to eliminate one-time passwords and repeated logins.

Integration Advantages:

• Super.money Breeze offers a one-click checkout for D2C merchants
• Partnership expands Super.money beyond Flipkart’s existing ecosystem
• Juspay provides scalable payment infrastructure for faster, more reliable transactions

How Will Juspay Enhance Super.money’s Checkout Performance?

The Flipkart Super.money and Juspay partnership carries substantial strategic weight for both entities. For Juspay, the collaboration provides a timely opportunity to recover after losing several key clients earlier in 2025. Leading gateways, including Razorpay and Cashfree Payments, shifted away from Juspay’s infrastructure in favor of developing proprietary systems, resulting in slower growth and a funding round of just $60 million, below earlier expectations of $100 million. In other news, Flipkart Investments has offloaded ~6 % stake in Aditya Birla Lifestyle Brands Ltd (ABLBL).

Historically, Juspay has played a crucial role as a backend provider, helping merchants and payment gateways reduce transaction failures and optimize routing efficiency. The company holds a payment aggregator license from the Reserve Bank of India (RBI) and continues to serve established clients such as Amazon.

Its re-entry through Super.money D2C checkout will help reassert its technological relevance and expand its footprint among D2C brands and merchants. Recently, Flipkart has officially received permission to give loans directly to its customers and sellers.

How Will This Move Strengthen Flipkart’s Fintech Arm?

Launched in June 2024, Super.money is Flipkart’s fintech spin-off established after its separation from PhonePe. Within a year, the platform emerged among India’s top five UPI (Unified Payments Interface) apps by transaction volume, processing over 200 million transactions per month through August 2025, according to the National Payments Corporation of India (NPCI). Flipkart has also reported a 25% increase over the past few months.

Beyond UPI transactions, Super.money has expanded into the secured credit card segment, an essential part of its revenue model. The platform currently issues around 300,000 secured cards in partnership with Utkarsh Small Finance Bank, adding approximately 50,000 cards monthly. These offerings allow Super.money to transition users from low-margin payments into higher-yield financial products.

Market Impact:

• Surpassed Axis Bank, ICICI Bank, Amazon Pay, and CRED in UPI transaction volumes
• Secured credit card issuance drives higher-margin revenue
• Lean team (~150 staff) serves over 80 million users efficiently
• Supported by $50 million flipkart investment in Super.money under Prakash Sikaria’s leadership

The Flipkart Super.money and Juspay partnership strengthens Super.money’s financial services footprint, enhances D2C merchant integration, and positions the platform to compete with Google Pay, PhonePe, and Razorpay.

Scaling Toward Sustainable Fintech Leadership

Super.money is projected to close 2025 with around $30 million in annual recurring revenue and aims to triple that figure by 2026, largely through lending, credit products, and Super.money D2C checkout expansion. The company is also preparing to raise external funding at a targeted $1 billion valuation next year. Super.money targets $100 million in annual revenue by 2026 through lending, credit products, and Super.money D2C checkout.

Growth Levers:

• Planned tripling of 2025 revenue by 2026 through lending and credit offerings
• External funding round targeting $1 billion valuation
• Partnership delivers technological agility and market penetration
• Reinforces Flipkart’s strategy to establish an independent fintech identity

As India’s fintech sector moves toward infrastructure independence, this collaboration could define the next phase of digital payments innovation. The success of Super.money’s monetization strategy and Super.money one-click checkout will determine whether Flipkart achieves a sustainable competitive advantage while enabling Juspay to regain its market momentum.