Everstone-Backed Wingify and AB Tasty Merger to Form $500 Million SaaS Firm
In Focus
- Everstone Capital merges Wingify and AB Tasty to scale a global digital experience platform
- The combined business is expected to generate over $100 million in annual revenue
- Sparsh Gupta, Wingify Co-founder, to lead the merged entity as CEO
- The merged company will serve more than 4,000 customers globally
Everstone Capital, a private equity firm, is building a digital experience optimization platform expected to generate more than $100 million in annual revenue. As reported by TechCrunch, Everstone has announced the Wingify and AB Tasty merger, with plans to scale globally.
India-based Wingify is the company behind VWO, while France-headquartered AB Tasty provides experimentation and personalization software.
Strategic Rationale Behind the Merger
The SaaS merger of Wingify and AB Tasty follows Everstone Capital’s acquisition of a controlling stake in Wingify in 2025. The private equity firm is pursuing a platform-led growth strategy focused on building scaled, profitable SaaS businesses. According to both companies, the merger is not driven by cost-cutting, and no layoffs are planned as part of the integration.
Wingify’s VWO platform is widely used for experimentation, conversion optimization, and analytics, particularly among mid-sized and enterprise customers. AB Tasty adds deep personalization, feature experimentation, and rollout capabilities, with a strong footprint in Europe and North America. The VWO and AB Tasty merger is expected to align these complementary strengths into a single product roadmap.
Merger Strategy and Team Structure
The combined company will serve more than 4,000 customers globally, with roughly 90% of revenue coming from the U.S. and Europe. It will have close to 800 employees across 11 offices, including approximately 350 staff based outside India, with headquarters in New Delhi.
Leadership will be shared between the two companies. Sparsh Gupta will lead as CEO, Wingify co-founder Ankit Jain will serve as Chief Product and Technology Officer, AB Tasty co-founders Rémi Aubert and Alix de Sagazan will take on Chief Customer & Strategy Officer and Chief Revenue Officer roles, respectively.
The merger is focused on platform growth and value creation rather than cost-cutting. Gupta confirmed, “There’s no layoffs that are planned as part of this merger,” cited by TechCrunch.
Market Positioning
The Everstone Capital SaaS merger positions the new entity to compete more directly with larger digital experience platform providers such as Optimizely and Adobe Experience Cloud. Enterprises are increasingly prioritizing platforms that combine experimentation, personalization, and feature delivery within a single system. This shift has accelerated consolidation across marketing and experience-focused SaaS categories.
Artificial intelligence is expected to play a central role in the combined platform’s future development. The company plans to invest in AI-driven experimentation, automated insights, and real-time personalization to improve customer outcomes. Everstone’s continued capital support is intended to fund integration efforts, product innovation, and international expansion.
Broader Industry Significance
The Wingify and AB Tasty merger highlights a private equity–driven consolidation trend in B2B SaaS, particularly in digital experience technology. Enterprises increasingly prefer integrated platforms over multiple standalone tools. By combining Wingify and AB Tasty, the merged entity aims to provide a unified platform for experimentation, personalization, and customer experience optimization.
