Evergrowth and Apolo Merger Set to Revolutionize AI-Powered Sales
Europe-based software startups, Evergrowth and Apolo Marketing have merged to boost AI sales strategies. According to Arctic Startup, the Evergrowth and Apolo merger will see Apolo’s AI technologies get integrated into Evergrowth’s platform. Evergrowth is an AI-powered B2B account-based selling platform while Apolo Marketing uses AI to personalize marketing activities.
Integration of the two programs enhances Evergrowth’s ability to deliver data-driven, highly personalized sales strategies for B2B companies. The Evergrowth and Apolo partnership also gives Evergrowth exclusive access to Apolo’s data enrichment expertise and AI-powered account-based selling systems.
Positioning for AI-Sales Market Leadership
The Evergrowth Apolo merger combines expertise from the two tech startups, effectively positioning them as market leaders in the sales intelligence space.
According to the Startup Magazine, the merger was announced soon after Evergrowth raised €2.5 million in pre-seed funding. This funding will facilitate the integration of the two platforms and support further development.
Evergrowth CEO and Co-Founder, Jean-Baptiste Daguené said, “Our tie-up with Apolo marks the next significant milestone in the development of AI-powered sales solutions following our oversubscribed pre-Seed Round. It brings together two cutting-edge development teams with different backgrounds and expertise, allowing us to add new perspectives and processes to our operations.”
Combining Evergrowth Apolo Sales Intelligence
Apolo brings on board a range of 50+ specialized AI-based workflows that deliver highly personalized and accurate account data. The platform uses the latest technologies to power its sales intelligence activities. These include Multi-Agent Workflows, Retrieval Augmented Generation, and fine-tuned LLMs.
Apolo Marketing CEO and Co-Founder, Alejandro Sanchez said, “Apolo was founded to push the boundaries of AI-driven marketing and sales solutions. We are delighted to join forces with Evergrowth, a company that shares our belief in the opportunity of AI innovation and customer-centricity. By combining our expertise, we are poised to deliver unprecedented value to businesses seeking to elevate their sales efforts through AI-powered solutions.”
Evergrowth sales strategies involve availing AI-powered tools to sales teams. These tools allow them to collect granular insights from their target accounts quickly. Such insights include intent signals that trigger personalized prospect engagements in meaningful ways. Some intent signals that sales professionals find on Evergrowth’s platform within minutes include financial data, job postings, website visits, press releases, and competitors. With these insights, sales professionals can optimize messages and focus on high-value prospects.
Impressive Early Results
Evergrowth Apolo AI-powered sales strategies are already yielding results. Within a month of integrating Apolo’s technology and onboarding all clients, Evergrowth recorded 1,200+ AI-powered sales co-pilots and generated 77,000+ prompts. These results point to the platform’s potential to boost sales through AI.
The Evergrowth Apolo merger is a major step towards transitioning Evergrowth from a consultancy to a tech platform. It was triggered by a LinkedIn post by its founder, on AI-enabled sales teams. Apolo’s team will operate under the Evergrowth brand name.
