New Funding Boosts Enso’s Efforts to Bring AI Agents to SMBs

Enso Technologies has launched the first guided AI agents platform for small and medium-sized businesses. TechCrunch reported that the tech company also raised $6 million in a funding round this week. The Enso seed funding will enable the company to give SMBs access to a range of AI agents that automate repetitive tasks.

NFX led the latest Enso seed funding round. Leading angel investors and operators from big companies like OpenAI, Twitter, and Slack participated in the round.

“We are thrilled to support Enso as it transforms the business landscape and empowers traditional businesses to thrive,” NFX Ventures Partner, Gigi Levy-Weiss said.

Bridging the Gap

In the US, small businesses employ close to 50% of the working population and contribute 43.5% of the country’s GDP. However, businesses in this category struggle to grow. Routine tasks keep most small business owners from achieving the growth they desire.

“Running a small business means constantly being in survival mode, and lacking the resources and expertise that larger businesses have. AI has become readily available to these larger companies, but not to small businesses. We created Enso to make AI accessible to companies that serve traditional industries, so they can compete on an equal footing with larger corporations—instead of spending money on bank-breaking agency services,” Enso CEO, Mickey Haslavsky said.

With Enso’s enterprise-grade AI, SMBs can automate critical tasks such as customer communication, data entry, scheduling, and accounting.

“Small businesses are the backbone of our economy, yet they have been passed by the AI revolution. While larger businesses speed by leveraging AI to maximize productivity gains, small businesses struggle to perform the most basic of administrative tasks. Enso is one of the first companies recognizing this need and putting enterprise-grade AI in the hands of emerging companies,” Levy-Weiss added.

Numerous Agents

The Enso platform comes with over 1,000 AI agents for SMBs. The agents have been trained on domain-specific practices across 70 industries. This allows customers to manage different marketing processes with ease. These processes include search engine optimization, social media engagements, competition tracking, optimizing Amazon stores, and writing newsletters. According to Haslavsky, Enso AI agents are centered around integration.

“When I started getting into this AI agent space, I realized that, if that works, it can bridge the gap between small and large businesses because it’s serviceable. It can give services to smaller businesses on top of other software, and that’s where the integrations come in. Second, I realized it doesn’t work. Because if you try AI agents today, they’re pretty broken. Three, I realized that, from a business perspective this is just huge, because most of the services that can now be automated cost — as an alternative, if you’re going to an agency — $1,000 a month,” he said.

Future Plans

Enso SMBs AI agents combine the predictability of conventional workflow services with the creativity of large language models. Although automated workflows are reliable, they still need scripting to maximize their potential.

Enso’s platform is built on the guided AI agents concept. It can overcome the unreliability and unpredictability of conventional AI agents that lead to negative outcomes. Enso plans to unveil an AI agent builder to help developers create and market their services to SMBs through the guided AI agents platform