Cars24 Buys Team-BHP to Expand Beyond Transactions in India’s Used Car Market

The acquisition of Team-BHP by Cars24 represents a commitment to enhance customer interactions beyond the transactional activities between buying and selling cars. Cars24’s acquisition of Team-BHP targets India’s growing auto enthusiast market to expand its brand image beyond its core marketplace operations.

According to Startup Talky, Cars24’s involvement in the working of Team-BHP would be to strengthen the product, technology and AI capabilities to improve the experience of its readers and community members.

Vikram Chopra, Founder and CEO of CARS24 said, “Team-BHP is not just a forum, it’s an institution. As a brand that is equally obsessed with solving real problems for car and bike owners, we see this as a long-term investment in empowering India’s auto ecosystem with sharper conversations, richer insights and deeper trust.”

Expanding the Auto Community Through Content and Engagement

The acquisition marks an important milestone in the Cars24 automotive community expansion. Team-BHP has been famous for its impartial car reviews, in-depth car news, and busy forum of enthusiastic members for many years. With this acquisition, Cars24 intends to enhance its community-led strategy through richer content and user experience in addition to its transactional offerings.

By connecting Team-BHP’s established forum and content universe, Cars24 aims to provide value outside of transactions, fostering trust and long-term interaction between car buyers and enthusiasts.

A Strategic Move in India’s Competitive Used Car Market

This acquisition also aligns with the company’s broader vision for the CARS24’s car market in India. The competition in the pre-owned car segment is heating up, with players like Spinny, OLX Autos, and CarDekho aggressively expanding. With this move, Cars24 sets itself apart by combining vehicle listings with strong community engagement and credible automotive insights.

Bringing Team-BHP under its umbrella helps Cars24 build a comprehensive platform that appeals to both first-time buyers and experienced car owners seeking advice and reviews. It strengthens the company’s ability to guide buyers through informed decisions—something vital in the used car space.

Investment in Trust and Credibility

According to sources, CARS24 investment in Team-BHP is not just for its traffic or brand, but for its credibility. Team-BHP has maintained a no-sponsored-content policy since inception, building a reputation for honesty and transparency. By preserving this editorial integrity, Cars24 hopes to keep the community’s trust intact while adding value to its overall platform.

This move also reflects the rising importance of content in e-commerce and platform strategies. Cars24’s investment is not just financial—it’s strategic. The company sees content and community as powerful tools to win customer confidence, especially in a category where trust plays a huge role.

Rush Parekh, Founder of Team-BHP said, “Team-BHP has always been built on one thing—an uncompromising love for cars, and the honesty that love demands. With CARS24 backing us, and their technology and data layered into our platform, we can now build with more scale, more depth, and more intent. This is about giving enthusiasts and owners sharper tools and deeper insights, without ever losing the independence, transparency, and integrity that brought us all here in the first place.”

Enhancing the Value Proposition for Users

With Team-BHP’s automotive content now being a part of Cars24’s offering, users can expect an even more informative car-buying experience. From in-depth car reviews and ownership tales to forum chatter and expert inputs, the content will enhance decision-making for millions of potential buyers.

This will also complement Cars24’s endeavors to enlighten and empower consumers at every step like buying, selling, financing, and servicing cars. The ultimate aim is to simplify car ownership and make it transparent.

With Cars24 acquiring Team-BHP, the company is clearly going for long-term value. The combination of transactions and trusted content will be supposed to create a more comprehensive automobile platform in India. In an ever-changing space, this step places Cars24 not only as a service provider but as a brand that genuinely gets India’s car buyers