Today, boostr announced the closing of $7 million in Series A funding which led by Vocap Partners, Math Capital, Bertelsmann Digital Media Investments (BDMI), and C2 Ventures. It has seen explosive growth in 2020 as media companies have sought out a revenue management solution which drastically improves forecast with less time.
The funds generated from this round will accelerate product enhancements, hire select personnel in marketing, sales, engineering, and customer success while supporting broader market penetration.
Founder and CEO Patrick O’Leary “We’re excited to put this new capital to work for our customers and to have Vocap Partners join our team. They bring the unique combination of SaaS, operational, and media expertise we were looking for in a partner.” He added “We had a lot of investment interest and, ultimately, chose a value-added partner who brings more to the table than money. Vocap’s strategic support will enable us to help our customers realize their omnichannel, digital transformation so they can drive more profitable growth.”
Mike Becker from Vocap Partners said “Media and ad sales teams’ performance has suffered due to poor-fit CRM solutions and out-dated order management. We were immediately impressed with the end-to-end, omnichannel approach boostr is delivering to the industry. Their team is deeply experienced in media and has walked a mile in their customers’ shoes. They know the challenges inhibiting peak performance in this industry and they have delivered a compelling media-specific solution. We are excited to partner with them as they continue to scale the business.”
O’Leary, leading sales operations at Yahoo for six years, says “Selling advertising has never been more complex due to growing fragmentation across advertising channels and products. No segment in the industry is immune and COVID-19 is accelerating the transition to digital channels. Unfortunately, the go-to-market and operational execution are under more stress than ever for inventory owners,”
Additionally, “Ultimately, running the business on spreadsheets, generic CRM platforms that don’t fit media sales, and legacy order management solutions just don’t work. The industry wastes too much time reconciling data and lacks insights to drive growth and profitability. With the boostr platform, publishers have the best periscope to navigate today’s stormy seas and tomorrow’s strong growth.”