Necessary Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
|
||||||
|
||||||
|
||||||
|
Published on
April 1, 2025
5 min read
Bajaj Auto Overtakes Ola Electric as India’s Top Electric Two-Wheeler Seller in March
In a drastic change for India’s electric vehicle (EV) sector, Bajaj Auto has overtaken Ola Electric to emerge as the leader in the electric two-wheelers space during March. The move is an important milestone for the Indian company, which has been incrementally increasing its hold in the EV market.
According to yourstory.com, Bajaj Auto regained its market lead by selling 34,868 units in March. The company was succeeded by TVS motor and Ola Electric. Bhavish Aggarwal led Ola Electric fell to the third place due to regulatory inquiries over discrepancies in sales data and non-compliance with trade requirement certificates.
Bajaj Auto Electric Two-Wheelers Gain Market Dominance
The growth of Bajaj Auto electric two-wheelers indicates the company’s robust market strategy and increasing consumer demand for its EV variants. Bajaj’s Chetak electric scooter has witnessed a boost in sales, fueled by its premium quality, consistent performance, and increasing dealership network.
Ola Electric used to dominate the Indian electric two-wheeler market for long, but Bajaj’s emphasis on product reliability and post-sales service has provided it with a competitive advantage. With increased consumer confidence, Bajaj Auto is now creating new standards in the segment.
The electric two-wheeler market shows Bajaj Auto with 26.8% of the share and TVS Motor trailing with 23.4% based on its 30,454 unit sales. In March Ola Electric generated 23,430 sales which caused its market share to decrease to 18% from 25,000 units sold in February based on a company statement. The Vahan portal registered 8,390 units during the month because the company was still in negotiation with its registration partners.
Ola Electric vs Bajaj Auto: The Changing Dynamics
Competition between Ola Electric vs Bajaj Auto has gotten fiercer as both companies are vying to reign supreme in the Indian EV space. Ola Electric initially led the market through deep discounting and a direct-to-consumer model. But Bajaj Auto’s move to use its deep dealership base and established history of making two-wheelers has worked in its favor.
Bajaj’s focus on good quality products and better after-sales service has given it an upper hand. Ola Electric is still a powerhouse rival, but Bajaj Auto’s recent spurt in sales reveals a change in consumer attitude.
EV Market Growth in India: A Booming Opportunity
The EV market has grown rapidly in India, due to an increase in adoption of electric two-wheelers. Government incentives, rising fuel prices and rising environmental concerns have intensified infection in electric mobility.
The leadership of Bajaj Auto in EV space reflects the widespread trend of traditional vehicle manufacturers who are ready for the power revolution. Since the demand for electric two-wheelers continues to increase, the competition between manufacturers is expected to intensify, thereby leading to further innovation and better products for consumers.
