AWS teams up with Anthropic to launch an AI agent marketplace, helping businesses find and deploy AI tools easily in the growing cloud AI ecosystem.
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AWS Summit to Launch AI Agent Marketplace with Anthropic as Key Partner

Amazon Web Services (AWS) is launching a new AI agent marketplace on July 15 during its AWS Summit as a partner in New York City. One of the main partners in this launch is Anthropic, a leading artificial intelligence company, according to a report by TechCrunch. This new marketplace will allow companies to easily find, buy, and use AI agents, smart tools that can do tasks automatically using AI technology.

AI Marketplace for Cloud-Based AI Tools

AWS is creating this marketplace to help startups and developers list their AI agents. These agents are software programs that can make decisions and complete tasks without human help. For example, they can schedule meetings, answer questions, or analyze data.

With this new platform, AWS customers can search for different AI agents, install them, and start using them quickly. Developers will be able to charge users for their agents, just like they do for software apps. AWS will take a small share from each sale, but the main goal is to give businesses a better way to access AI.

“Startups will be able to charge users for agents, similar to SaaS models,” one source told TechCrunch. This means the pricing will work like other software products, either through monthly subscriptions or based on usage.

Right now, many companies offer AI agents in separate systems. That makes it hard for users to find the right tools. AWS is trying to fix this by offering one place where everything is available together. This move will also help users trust the tools more because they’re coming through a reliable platform like AWS.

AWS is entering a space that’s already seeing a lot of competition. Google Cloud launched its own AI Agent Marketplace in April, and Microsoft followed with its Agent Store in May. Other companies like Salesforce and ServiceNow also offer similar platforms. AWS now wants to become a major player in this growing cloud AI marketplace.

Anthropic Expands Partnership with AWS for Wider Reach

One of the most important parts of this launch is AWS’s partnership with Anthropic. As an AWS Summit partner, Anthropic will offer its AI agents through the marketplace. This gives the company a chance to reach many more users and developers.

Anthropic already builds powerful AI agents using its models, including the well-known Claude models. It also provides tools for other developers to build their own AI agents. By joining the AWS cloud AI agent marketplace, Anthropic can offer its services to companies already using AWS, including those who currently use competitors like OpenAI.

In May 2025, Anthropic reached $3 billion in yearly revenue. With this new partnership, the company could grow even faster by attracting more users to its platform.

Amazon has already invested in Anthropic and is expected to invest more in the future. This shows that Amazon believes in Anthropic’s vision of building useful AI tools. For AWS, having a strong partner like Anthropic helps make its new marketplace more reliable and attractive.

What This Means for Startups and Businesses

This marketplace could be a big opportunity for small startups working with AI. They now have a way to sell their tools to a huge audience without needing their platform. For example, a startup that builds an AI agent to help with emails can now list it on AWS and reach thousands of customers.

For businesses, this makes it easier to find tools that solve their problems. Instead of hiring developers to build custom software, they can buy ready-made agents from the marketplace.

This launch could change how companies use AI in the cloud. By bringing everything into one easy-to-use space, AWS is helping businesses get the most out of modern AI tools. And with strong support from Anthropic, AWS is in a good position to compete with Google, Microsoft, and others in the growing cloud AI competition.

Caroline Gray
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