Inside Apple’s Plan to Take on Gemini, ChatGPT with Siri AI Chatbot Upgrade
In Focus
- Apple is reportedly converting Siri into an AI chatbot
- The new chatbot will feature new generative AI capabilities
- The AI chatbot will be integrated into Mac, iPhone, and iPad devices
Apple might convert its voice assistant, Siri, into an AI chatbot. The chatbot, which has been code-named Campos, will place Apple squarely in the generative AI race. By developing an AI chatbot, Apple will be taking on companies such as Google, OpenAI, xAI, and Anthropic. According to Gadgets360, Apple’s Siri AI chatbot could be released in the second half of 2026.
More than a Design Improvement
For the iPhone maker, the move to transform Siri into an AI chatbot is more than a design upgrade. The Cupertino-based firm will reportedly create new features for its generative AI product.
These developments are expected to make the AI chatbot better than the current version of Siri. Apple will reportedly integrate the chatbot deeply into Mac, iPhone, and iPad devices through its operating systems.
Apple’s AI assistant upgrade allows the tech giant to take Siri past the long-promised updates. Currently, the voice assistant lacks the conversational abilities and the chat-like feel available on Gemini and ChatGPT. This feature is at the heart of Apple’s AI turnaround strategy.
News about Apple’s assistant conversion to an AI chatbot comes weeks after the iPhone maker signed a deal to power Siri with Google’s Gemini AI. Under the AI deal, Apple’s Foundation Model will run on Gemini models and cloud technology.
Siri Will Maintain Current Features
Conversion of Siri into a chatbot will not erase its current features and capabilities. The voice assistant will reportedly continue running the features and users will be able to activate it using the same controls and commands on their iPhones and iPads.
However, the chatbot version of Siri will be capable of performing more tasks compared to the voice assistant. Some of the features that users can expect to find in the Siri chatbot iOS 27 version include:
- Image generation capabilities
- Support for back-and-forth conversations
- Ability to analyze on-screen content
- Better web search functionalities
- Voice and text command capabilities
The chatbot version of Siri will be powered by Gemini AI. The Google AI deal gives Apple control in shaping and managing Gemini-Siri integration.
AI Chatbot to Roll Out in iOS 27
Campos will come as a new addition to Apple’s upcoming operating systems. The company is integrating generative AI into iOS 27 devices, including iPadOS 27 and macOS 27. However, the advanced Siri with AI capabilities is expected to launch this year with the iOS 26.4 upgrade.
The update will include new features that Apple has not revealed before. These include the ability to tap into personal data, on-screen content analysis, and improved web search. Apple stock gained 1.7% following news about the AI chatbot while Google stock surged 2.6%.
