Apple’s FY 2024–25 India Sales Reach $9B as Retail Expansion Accelerates

Apple has achieved a milestone in its India operations, with annual revenue climbing to nearly $9 billion in FY25, according to a report by Inc42. This marks a 13% increase compared to approximately $8 billion in FY24, underscoring the growing importance of India as both a consumer and manufacturing hub for the company.

Revenue Growth and Market Performance

The rise in Apple India sales record FY25 was driven primarily by strong iPhone demand, complemented by growth in MacBook sales. Counterpoint Research estimates that Apple now holds about 7 percent of the Indian smartphone market. The entry-level iPhone 16, priced at approximately ₹79,900 ($906), remains higher compared to the U.S. market at $799 due to taxes and import duties.

Key highlights from Apple’s India business performance include:

• FY25 revenue reached nearly $9 billion, up from $8 billion in FY24.
• India now accounts for about 7 percent of Apple’s overall smartphone market share.
• Revenue growth coincided with the expansion of physical retail presence in major Indian cities.

A report from Livemint noted that Apple has strategically leveraged affordability measures, including trade-in schemes, student discounts, and bank-linked incentives, to counter pricing differences in India. In June, 2025, Apple strengthened the Tata partnership with the iPhone repair deal in India.

Retail Expansion and Manufacturing Strategy

Apple has continued to strengthen its physical presence with new flagship stores in Bengaluru’s Hebbal district and Pune’s Koregaon Park. Plans are also underway to establish additional outlets in Noida and Mumbai in early 2026, furthering Apple India retail expansion. Earlier this year, Apple’s manufacturing in India achieved a significant milestone as contract manufacturers successfully crossed the 20% domestic value addition.

Simultaneously, Apple has deepened its supply chain localization. One in five iPhones sold globally is now manufactured in India, supported by five active or planned facilities. This move reduces reliance on Chinese operations while meeting India’s growing domestic demand.

Ashwini Vaishnaw, India’s Minister of Electronics and Information Technology, recently confirmed that Apple exported iPhones worth ₹1.5 lakh crore in FY25. “India has become an integral part of Apple’s global manufacturing footprint,” Vaishnaw stated in a public announcement.

Strategic Significance for Apple in India

The dual approach of scaling production and broadening the retail network is central to Apple India business strategy. By aligning manufacturing with sales growth, Apple is able to strengthen its supply resilience while increasing accessibility for Indian consumers. This integrated approach also positions India as a long-term contributor to Apple’s global performance.

Apple CEO Tim Cook highlighted India’s growing role during an investor call earlier this year. “India offers remarkable opportunities, both as a consumer market and as a production base,” Cook said, as cited by business press reports.

The adoption of localized manufacturing also provides Apple with cost efficiencies over time, potentially narrowing the price gap between Indian and U.S. models. In addition, the company’s strategic rollout of new retail stores creates touchpoints that reinforce brand positioning in an increasingly competitive market.

Moving Forward

The achievement of the Apple India sales record FY25 demonstrates the success of combining manufacturing localization with consumer-focused retail growth. As India becomes a cornerstone of Apple’s global operations, its model could serve as a reference point for other multinational technology firms seeking scalable growth in emerging markets.