Video Interview With Jay McBain – Principal Analyst At Forrester

Video Interview with Jay McBain: Principal Analyst – Ecosystems, Channels, Partnerships & Alliances – Forrester 

In conversation with Jay McBain, Principal Analyst – Ecosystems, Channels, Partnerships & Alliances at Forrester and Rameshwar Sahu, Co-Creator Tech Research Online / CEO, UnboundB2B.

Jay & Ram talk about impact of channel business on global technology sales. Why it is important for SaaS companies to start thinking channel? Role of Chief Channel Officer?

In 2008 recession 1/4 technology vendor closed business and 1/3 channel business was wiped off. More insights on these questions in this video. Please share your thoughts and question in comments for Jay & Ram.