The Complete Creative Operations Guide to DAM Decision Making 2021

$300 billion; that’s how much companies spend each year recreating misplaced digital assets. Meaning the decisions you make in your creative operations— including how to approach, use, and implement digital asset management (DAM)— are essential to finding long-term value in your team’s efforts.

This guide will provide a framework for your approach to DAM decision making while covering how to:

  • Create requirements for your DAM
  • Evaluate vendors based on your requirements
  • Get buy-in from key stakeholders
  • Onboard your organization
  • Establishes a process for continuous improvement


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