Omni-channel acceleration is happening across the retail industry. Traditional retailers with brick-and-mortar stores are bolstering their e-commerce efforts and creating new digital experiences. Meanwhile, digital natives that got their start in e-commerce are looking for smarter ways to engage customers and drive growth. The impact of COVID-19 on consumers’ shopping behaviors and expectations has only exacerbated the need for digital transformation in retail. However, a number of macro factors were already disrupting the status quo well before the pandemic, including:
- Competitive pressure on traditional retailers from customer-centric digital natives
- New global consumer data privacy regulations, such as the GDPR and CCPA
- Third-party cookie deprecation due to tracking restrictions in Chrome and Safari.