Customer Data Platforms 101: Everything You Need to Know

How you manage your customer data is more important than ever. But many organizations fall short; 83% of marketers say their customer data still lives in unconnected silos. And that means not being able to manage and activate this business-critical information. You can see why customer data platforms (CDPs) have risen in prominence. A new ebook from Acquia, “Customer Data Platforms 101: Everything You Need to Know,” explains the technology, what it does, what makes it different from CRM or a CDP, and how you can find a solution that meets your company’s unique needs.


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